People often ask what the “secret sauce” is behind Opower’s ability to engage utility customers. The answer is actually not a secret: It’s the opportunity to have personalized conversations about energy use with every customer. While it may sound simple, doing it on a massive scale is a different matter altogether! Our Insight Engine is designed to deliver highly targeted information to every utility customer. This approach leads to high, sustained engagement rates and, ultimately, increases in customer satisfaction.

The diagram above is an overview of our Insight Engine. To learn more, please contact our Client Solutions team at solutions@opower.com.