The only customer engagement platform designed specifically for the utility industry, Opower 4 is deployed around the globe, driving unprecedented levels of energy efficiency, demand response, Smart Grid acceptance, and customer affinity.
Opower’s system is capable of delivering millions of outbound messages in short time frames in order to meet the time sensitive objectives of utilities. Our system synchronizes delivery of content across all channels—email, postal mail, SMS and IVR—and offers customers a single control interface.
Most of Opower’s self-service capabilities are provided through off-the-shelf visualizations across desktop and mobile that help customers understand energy use through interactive data analysis. In addition, we offer extension and customization through flexible endpoints that enable utility-specific branding, navigation, layout, and integration of third-party applications.
Opower’s behavioral science and data analytics have even more power when integrated with thermostats, which control about half of all home energy use. Through this integration we can provide even deeper EE and DR results.
Our software is built to translate large volumes of data into personalized and actionable insights for customers. Integration with our Big Data Analytics Engine allows us to perform sophisticated segment analysis, tailor content, and trigger messages specific to each individual customer.
Our platform performs customer segmentation by utilizing a combination of psychographic data and dynamic behavioral and data-driven information in order to improve messaging targeting accuracy.
Opower generates graphically rich, channel-specific messages using lightweight markup language that are specific to each customer. Content can be created and tested rapidly while maintaining consistency and accuracy in the data layer.
Our scheduling system ensures messages are delivered at the most effective times and provides event and schedule triggered messaging.
Recognizing the massive increase in energy data that would result from the rollout of Advanced Metering Instruments (AMI), network-enabled thermostats, energy consumption tracking devices, and digital engagement channels, Opower has been building an analytics engine capable of storing massive, dynamic data and conducting real-time analysis across the store.
Our investment has resulted in a data platform that leverages cutting-edge relational database technologies such as to store a wide variety of energy- and third-party data for more than 60 million homes in more than 400 unique geographical areas worldwide.
Using this infrastructure, Opower’s system is able to enable high quality analytics such as neighbor comparisons, usage disaggregation, personalized bill forecasts, what-if rate analysis, consumption/bill forecasting, and weather normalization that enable utilities to meet their efficiency, demand response, and customer care objectives.
The ability to import massive and diverse datasets into one system is essential to providing utilities and customers with energy analysis and insight. Opower has been building its data import capability since 2007 with an eye toward scalability and reliability.
Many-Sourced Data Import
Our software integrates with more than 100 different data sources from both utilities and third parties to import both structure and unstructured data formats. Types of data range from utility-specific items such as smart meter data and program participation data to demographic information such as weather, housing, and tax assessor records.
Robust & Redundant Validation
Our platform performs 150 distinct validations on every piece of imported data to ensure data cleanliness among disparate data schemas.