This is the team behind the Opower brand, PR, corporate website, sales materials, white papers, market research, and the meaning of the letter 'O'. The Corporate Marketing & Strategy team is responsible for deciphering industry trends, driving product strategy, defining our value proposition, keeping an eye on competition, and conducting ongoing corporate strategy reviews. They are also in charge of making sure that our positive impact on the efficiency industry and the environment does not go unnoticed through advertising, press outreach, conferences, events, promotions, and collateral.