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  • “Robert Cialdini, the father of the “commitment principle,” is now chief scientist at Opower, which focuses on using the psychological trick he coined to lower energy usage. It’s based on his famous “door-hanger” experiment: In 2007 he and colleagues went through neighborhoods in San Diego hanging notices on doors encouraging home dwellers to reduce their energy usage. Some of the signs nudged people to cut their consumption to save money or to be better citizens, but one simply said that “most people in the neighborhood” were conserving energy. It proved to be the most effective.”

    A Massive Social Experiment On You Is Under Way, And You Will Love It

    January 21, 2015

  • “70 percent of employees at the software company Opower in Virginia have standing desks including Carleigh Graves. "The first week of standing was challenging, my feet hurt. But I don't feel any pain anymore,” she says.

    Health experts want people to stand more. A new study finds sitting is linked to a higher risk of death, cancer, diabetes and heart disease, even for people who exercise regularly.”

    Study: Too Much Sitting Endangers Health

    January 19, 2015

  • “Opower reports that its technology platform has saved six terawatt-hours (TWh) of energy through more than 95 utility deployments worldwide both business and residential. The energy savings is equivalent to taking more than two million people—roughly the combined population of Alaska and Hawaii—off the grid for a full year; removing nearly 900,000 cars from the road for a year; or preserving 32,000 acres of forests. In addition to the reduced emissions, customers’ have saved more than $700 million in reduced power bills.”

    Opower Platform Reaches Six TWh of Energy Savings

    January 19, 2015

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  • At first it looked like a Kansas City Power & Light Co. bill had come early. I grumbled, opened the envelope and prepared to write another check. But the letter wasn’t a pinch from the power company.

    Instead, KCP&L was letting my partner Bette and me know how our energy use compared with our neighbors’. We are among more than 150,000 of the utility’s Missouri customers in the Home Energy Report program, a KCP&L spokeswoman said.”

    KCP&L compares neighbors’ energy use and helps cheer people to lower electricity bills

    January 20, 2015

  • “This week, 15,000 randomly chosen Rexburg residents received a letters in the mail that could save them quite a bit of money."That report will compare them to like-size homes similarly equipped," said Tim Solomon of Rocky Mountain Power. "Now, it won't be people on their block or necessarily in their subdivision, but it will be similar homes."

    The report focuses on four major categories: heating, air conditioning, insulation and lighting. Everything on the consumption report is confidential.  

    15,000 randomly chosen in Rexburg for RMP energy consumption report

    January 7, 2015

  • “Through the OPU home energy reports, he compares energy savings and spending with his neighbors.

    “I’m usually right along with the neighbors. Come November and December I go way up and way back down again and I level off,” Hansen said. “Right now I probably got 3,000 watts out there.”

    It costs about $80 he estimates, but that’s not the only festive expense. As if the display isn’t enough, Hansen purchases books for more than 20 neighborhood kids each year.“The kids have so much fun and I’m single and I haven’t found a way of taking [money] with me when I die so I might as we spend it while I can,” he said.”

    Owatonna homeowner helps neighbors have a jolly Wally Christmas

    December 20, 2014

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