The proliferation of social media networks creates a tremendous opportunity to facilitate powerful movements. It seems that not much time passes between news events and new examples of people using social media to connect with similarly minded peers to express their opinions and sometimes have very real world impact.

In this lead-off event of Opower’s “The Power of Energy Information” webinar series, Opower’s Director of Product, Wayne Lin will be joined by Marcy Scott Lynn from Sustainability at Facebook. They'll discuss the opportunity to use the world’s largest social network as a new way to encourage dialogue around the use of energy in people’s homes and drive action for the betterment of the environment. Wayne will discuss its importance in the shifting internet landscape, provide an overview of Opower’s recently announced social energy app, and talk about how utilities can use social media to improve relationships with their customers and make energy efficiency easy and fun for them.

Utility partners, communications and marketing professionals, and those with a passion for social media will find this webinar particularly valuable. 

Topics will include:

• Social media trends and its impact on the Internet
• Use of social media in a business context
• How utilities can adopt social media and gamification to enhance customer engagement
• How people can connect across distances to rally behind a more energy efficient lifestyle

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  Wayne Lin Opower

  Wayne Lin is a Director of Product Management at Opower and is responsible for the company's suite of web products. This includes the recently announced social energy application, launched in partnership with Facebook and NRDC (Natural Resources Defense Council). Prior to joining Opower, Wayne worked at Google in product management and product marketing roles focused on online display advertising technologies. Wayne also founded ecoLightbulbs, a company that sold CFL light bulbs at cost. The company sold more than 13,000 light bulbs, which helped reduce the production of 8MM lbs of CO2 into the atmosphere. Wayne started his career at ZS Associates, a management consulting firm. He received his MBA from Wharton at the University of Pennsylvania and his BA in economics and applied mathematics from Northwestern University. After spending the last 6 years in San Francisco, he is enjoying being back on the East Coast, where there are four full seasons.

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  Marcy Scott Lynn Facebook

  Marcy Scott Lynn joined Facebook in 2011 to run the company's corporate sustainability efforts, working closely with the various teams throughout the company who play a role in helping keep us "green." Marcy's early career was spent in politics – serving in the first Clinton Administration and on various campaigns – and crisis and issues management. After getting her MBA from the Haas School of Business (UC Berkeley), she joined Sun Microsystems to start and run the company's Corporate Social Responsibility program. Marcy then joined Oracle as part of its Sun acquisition. Marcy lives in San Francisco with her husband, Dave, and her 13-month-old daughter, Lila. With what little spare time she has, Marcy is a dedicated volunteer and fundraiser as well as an avid runner (and reformed triathlete).