Books 2008 2006 2004 Yes!: 50 Scientifically Proven Ways to be Persuasive Noah Goldstein, Steve Martin and Robert Cialdini - June 10, 2008 "Yes! is the single best introduction to, and distillation of, research and wisdom on how to change people's minds, including your own." –Warren Bennis, University of Southern California 2006 Books
