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Energy efficiency through behavioral science and technology

XRDS Magazine - June 1, 2011

An Opower feature in XRDS, the student magazine for the Association for Computing Machinery, which discusses the potential to use technology and software to change the way households use energy.
Behavior and Energy Policy

Science Magazine - March 31, 2010

Researchers Hunt Allcott and Sendhil Mullainathan write about the cost-effectiveness and energy-saving potential of behavior-based efficiency programs.
Residential Energy Use Behavior Change Pilot

Franklin Energy - April 20, 2009

A study of the effectiveness of Opower's behavioral implementation at Sacramento Municipal Utility District.

Social Norms and Energy Conservation

Hunt Allcott | MIT and NYU - October 1, 2011

The first evaluation of a scaled behavioral efficiency program to be published in a peer-reviewed journal, authored by Hunt Allcott, Assistant Professor of Economics at New York University.
Measurement and Verification Principles for Behavior-Based Efficiency Programs

The Brattle Group - May 31, 2011

This paper identifies best practices in program design and impact evaluation; and provides guidance to designing statistically valid programs yielding reliable impact metrics.
Behavior and Energy Savings

Environmental Defense Fund - May 25, 2011

A nationwide review of 12 Opower program deployments at 11 different utilities, EDF finds consistent savings rates across geographies and different program designs.

Yes!: 50 Scientifically Proven Ways to be Persuasive

Noah Goldstein, Steve Martin and Robert Cialdini - June 10, 2008

"Yes! is the single best introduction to, and distillation of, research and wisdom on how to change people's minds, including your own." –Warren Bennis, University of Southern California
Influence: The Psychology of Persuasion

Robert Cialdini - December 26, 2006

Arguably the most well-known book on what is increasingly becoming the science of persuasion. –Amazon.com review
Attitudes and Opinions

Wesley Schultz - December 13, 2004

This text broadly covers the study of attitudes and opinions, relating the two to the processes of social perception and social cognition.

Behaviour Change and Energy Use

The United Kingdom's Cabinet Office - Behavioral Insight Team and the Department of Energy & Climate Change - July 6, 2011

Drawing on evidence from behavioural economics and psychology, this paper outlines steps the Government is taking to work with the private sector to address the energy challenges currently facing the UK.
M&V Principles for Behavior-Based Efficiency Programs

The Brattle Group - May 31, 2011

A guideline document which puts forward the main principles of scientific research that yield a statistically valid program design and program impact metrics for behavior-based efficiency programs.
Karen Ehrhardt-Martinez Testimony to Congress

ACEEE - April 28, 2009

Testimony of ACEEE researcher Karen Ehrhardt-Martinez which highlights the need for R&D investment into the potential of social and behavioral sciences in impacting efficiency in America.