Our methods: How we’re different from our neighbors
Opower is not like other software companies. Our goal is to drive measurable energy savings, so we need to think beyond traditional product metrics and infuse behavioral science into our designs. Energy just isn’t that interesting to the majority of people, so we assume the burden of relevance. And in order to reach all types of people, all over the world, we have to understand design for all mediums: mobile, web, email, landline phone, and even the paper channel, a rare one for a software company.
Our 5 product design principles show how we build things the Opower way.