OPOWER’s Chief Scientist Robert Cialdini is the most cited expert on the science of influence. He brings over 30 years of research on persuasion and the psychology behind it, and has spent much of the last decade focusing his studies in the field of conservation and energy efficiency.
Dr. Cialdini and Dr. Wesley Schultz, members of the OPOWER Scientific Advisory Board, have written extensively on behavior and social influence.
Influence: The Psychology of Persuasion by Robert Cialdini
Arguably the most well-known book on what is increasingly becoming the science of persuasion. - Amazon.com review
Yes!: 50 Scientifically Proven Ways to be Persuasive by Noah Goldstein, Steve Martin and Robert Cialdini
"Yes! is the single best introduction to and distillation of research and wisdom on how to change people's minds, including your own." - Warren Bennis, University of Southern California
Theory and research on environmental attitudes and behavior[Special Edition]. Journal of Social Issues. by L. Zelezny and Wesley Schultz
A comprehensive set of articles on the impact of behavior and attitudes on various environmental goals.
Attitudes and Opinions by Wesley Schultz
This text broadly covers the study of attitudes and opinions, relating the two to the processes of social perception and social cognition.