OPOWER’s Home Energy product suite is carefully designed to help gas and electric utilities engage, educate, and motivate a very large percentage of their customer base, and drive large-scale energy savings over the short and long term. The platform leverages all three communications channels between the utility and its customers, and is designed to drive energy savings for all, regardless of income, education level, or access to technology.
OPOWER's Energy Efficiency Product Suite
The Insight Engine
Behind our multifaceted customer engagement approach is a single software platform. The Insight Engine is an advanced analytical engine that uses patent-pending statistical algorithms to extract the most possible actionable insights from all available data. This includes not only the billing data provided by our utility partners, but also customer demographics, weather, and other relevant data from half a dozen different data sources, including local governments and third parties.
The Insight Engine is programmed to perform three types of analysis:
- Customer Segmentation — constructing a detailed customer profile for each household, which informs the messaging directed at that household
- Usage Analysis — finding patterns in past energy usage that trigger Aha! moments. Providing this type of insight is a key part of driving customers to take action.
- Tip Targeting — selecting the most relevant energy-saving tips for each particular household, which ensures maximum relevancy and high response rate to our recommendations
The importance of our Insight Engine cannot be overstated – it provides the customer intelligence embedded in all our products, and is the difference between mere data presentment and highly motivating customer engagement.
To learn more about customer-facing products powered by our Insight Engine, please see: