OPOWER’s patent-pending Home Energy Report delivers easy-to-understand, relevant, and actionable energy data to utility customers. Sent several times a year, the dynamic user interface can be customized for every utility and individualized at the household level.
Leading utilities across the country are sending our Home Energy Reports to nearly 1 million households nationwide today. In all cases, utilities customers have consistently cut their annual gas or electricity usage by 1.5% to 3.5% annually after receiving our reports.
Home Electricity Report
The OPOWER Home Energy Report is a highly effective, customer-centric energy efficiency product
The Home Energy Report leverages cutting-edge behavioral science within a variety of motivating visual modules:
- Energy Use Comparison of one household or small business to a similar, and importantly, highly credible set of ”neighborhood peers”. The module leverages a subtle psychological mechanism, such as smiley faces, to drive customers to action.
- Usage Analysis offers a more detailed look at household energy consumption, plus an actionable insight (e.g., “Your energy use is particularly high, compared to others, during hot summer days”). OPOWER’S patented software can also suggest the likely causes of high usage.
- Targeted Tips on the back of the Home Energy Report encourage immediate energy-saving behavior. Advice can be tailored to customer demographics and the household’s previous response, such as taking advantage of an EnergyStar refrigerator rebate
- Promotional Offers for other utility programs can be shared with customers in their Home Energy Report. Such promotions have driven up program participation by more than 20%, at no additional marketing cost to the utility.
Utility Program Promotion
In addition to carefully selected tips based on past usage analysis, all of our reports leave space for promoting important utility programs. Our utility partners typically see up to a 20% increase in program participation for programs mentioned in our home energy reports.
Reports are also a powerful tool for marketing all utility programs to engaged customers